How to ask for and make use of amazing client testimonials

One of the best ways to get new clients is to have testimonials from happy clients. How do you go about getting those testimonials? Once you have them, how can you use them to market your business?

Psychology.

Testimonials tap into two key psychological phenomena: Social proof and Authority bias.

Social proof: We’re more likely to do something if we see others doing it. If we see that other people have been happy with a service, we’re more likely to believe that we will be happy as well.

Authority bias: We’re more likely to trust someone if they are seen as an authority figure. And what’s a better way to establish yourself as an authority than by getting rave reviews?

There are two ways you can ask for testimonials:

“If you were pleased with my work and you have a moment, would you be able to provide a short testimonial for use in my marketing? Any specifics you could share about my strengths and results would be appreciated.”

“Thanks so much for complimenting me on my attention to detail and knowledge of this subject matter. Would you be open to sharing those ideas in a short 2–3 sentence testimonial for me?”

Some clients might encounter writer’s block. If that’s the case, you can offer to write a draft and send it to them for approval. You can also provide them with examples of your other testimonials for a guideline.

You should always get written consent before publicly displaying a testimonial. This shows that you value your clients’ privacy. It also helps to build trust and avoid any misunderstandings down the road.

Testimonials can be extremely powerful for driving sales and growing your freelance business. For testimonials to work, they need to be specific and relevant. Prospects need to see themselves in the testimonial.

The more information a testimonial has, the more credible it is. Try to include these key pieces of information:

Shorter testimonials are more effective than longer ones. This is because they are more likely to be read than longer ones. In addition, shorter testimonials are easier for readers to digest and understand.

One of the most effective ways to use testimonials is to feature them on your website. This makes it easy for potential clients to see how your business has helped others. Put testimonials on your most popular pages such as your homepage, about me page, and contact page.

The downside to having a dedicated testimonials page is it’s often one of the least visited pages. If you spread them around your most popular pages they are more likely to be seen by visitors.

Asking for testimonials from your clients should be a regular part of doing business. If you’re not already requesting client feedback, we hope this article has inspired you to start! And if you have been asking for testimonials but haven’t been using them as much as you could be, hopefully this post has given you some good ideas on where and how to use them to grow your business.

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