We loathe our present and we are getting better at it.

We have learnt to become dissatisfied with our present and we’re getting better at it day by day.

I still do not remember when it started happening!

I started considering my present to be imperfect and undesirable. And instead of enjoying my present, I started living with the hope of creating the perfect future. So many years have passed and the perfect future hasn’t yet come. Now, when I look back I just see 3 decades of imperfection.

And it seems that this isn’t the case just with me. There are lots of people who feel the same way. They think that their present is pathetic. They feel that they need to change it. That they need to make it prefect.

There is nothing wrong in aspiring and working for a better future. But believing your present to be a shithole is not right. Because, if you believe it to be a a shithole, then it is a shithole.

You are a person in progress. Even your failures are events of the process to make you a better self. However, you have forgotten to think it that way. To you , you’re a loser until you start living the so called perfect life.

It did not start with you. You are not the one who realized that something is wrong with your present. It is the experts out there, who made you believe that something is wrong with your present.

There are people out there who are leading the laptop lifestyle. They do not have a 9–5 job. And they are printing tons of money. And they tell you that you should become like them otherwise you are just another failure.

You, then start thinking that you too should be living the laptop lifestyle. You start thinking that if you do not build a billion dollar start-up then your life is basically a failure. You start thinking that you, too should quit your job to travel.

And at some point of time even you, secretly, desired to become like them.

Why such thoughts have been implanted into your mind? Why such seeds of dissatisfaction have been planted in your brain? Why have you been made to feel that your life is wretched?

I’ll tell you why.

Enter Lifestyle Marketing

If you have started loathing your present, then there is a very good chance that you have purchased on of those, so called educations products, that promise to change your life.

It might be an ebook or a course. Or a seminar.

A common man is no match to the expert lifestyle marketer. He is not just selling you a product. He is selling you a dream. He wants you to become him. And you try your level best to become him.

Days pass by. Weeks pass by. Months and years pass by. But you haven’t yet become him. You are still yourself. You so desperately want to become him, but you’re still stuck at being yourself.

For you, success means becoming someone else. And until, you become that someone, you consider yourself a failure. You no longer consider yourself a work in progress. You consider yourself a pathetic failure. You don’t even realise that you’ve been robbed of your identity. Because it’s someone else’s identity that has become your dream.

This is really pathetic. It is inhuman.

You were not born to become someone else. You were not born to follow the steps of others. You were not born to live the life of someone else. Why then do you feel that your life is a failure until you live the lifestyle of someone else.

The truth is that you’re not in a shithole.

As long as you have a dream to pursue, you’re not in a shithole.

You’ve got a dream & that’s great. So, work hard to get it. But you don’t have to feel as if you’re working from a shithole. Because it simply doesn’t make sense.

And instead of loathing each moment of your present, you need to recognize the efforts you’re taking to create a better future for yourself and your loved ones. Recognize the fact that you’re not ordinary. Because, ordinary people do not make uncomfortable choices. You have decided to get out of your comfort zone to puruse your dreams. And the energy dissipated by working intensely on your projects have made your workplace sacred. So, don’t let anyone else make you think otherwise.

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