3 Tips To Optimize Payments and Boost Sales

Here are 3 tips to optimize your payments process to boost your sales:

A great payment page is like a well-written article. It is simple, clear and easy to understand.

Remove everything from your payment page that you do not need. For example, if you are selling digital goods, do you really need to collect a full address? Certainly your customers do not need to specify whether their credit card is a Visa or MasterCard, since you get that information from the card number itself.

Also, make it absolutely clear to your customer what they are buying. Prominently display the the items they selected, the items’ cost, the delivery address they entered and delivery costs. If you are offering a subscription service, make sure those subscription terms are clearly displayed.

Remember, customers who are frustrated by confusing payment pages, or who are unsure what they are buying, are not going to make purchases.

If you have not optimized your website and payment pages for mobile, now is the time. Those sites that are not optimized undoubtedly have mobile customers who are annoyed by scrolling through web pages with small type designed for big screens.

The most popular way to optimize for mobile devices is to use responsive design. With responsive design, web pages automatically detect the screen size of the device being used and adjust their layouts for each screen.

Once you implement responsive design, go back and make sure that your simple and clear payment page has a layout that allows customers to see the whole page and payment options regardless whether they are using a desktop computer, laptop, tablet or smartphone.

Your website is available worldwide, and you should be taking advantage of the opportunity that creates.

If you only offer credit cards as a payment option to your global customers, you are leaving money on the table. In many countries there are local payment types that are popular and can boost your sales considerably.

But be careful! Local payments do not all behave like credit cards. Some do not offer an option to authenticate your customer’s payment details, others may not be processed in real-time, and others may give consumers extraordinarily generous rights to bring disputes and dispute transactions.

That is why it is important you site down with a knowledgeable provider and compare how the payment types work to the way your business is structured. Fortunately, there are a number of prominent Payment Service Providers that specialize in offering their clients local payment types, and they can guide you through this process.

If you do implement local payments, you will also want to use geolocation technology. That way you can analyze your customer’s IP address to present the payment types that are relevant for that customer (and exclude those that would simply clutter the page).

Optimizing your payment process may not be glamorous, but it can have a huge impact. After making the effort to offer the right product, optimize conversion funnels and target traffic, you owe it to yourself to make it easy for your customers to pay.

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